Chester Elton and Adrian Gostick: The Importance of Recognition – committed employees; high profitability, best retention in industry.
Entertaining, great story-tellers, fun, interactive.


Chester Elton and Adrian Gostick are best known as “The Carrot Guys.” Their message on employee engagement changes the way companies do business. Authors of the critically acclaimed, best-selling business books “The Carrot Principle (2007), “The Invisible Employee” (2006), “A Carrot A Day” (2004) and “The 24-Carrot Manager”, among others, Wall Street Journal and Business Week national bestsellers, The Carrot Guys are recognition-consultants to Fortune 500 companies and speak to more than 100,000 people annually on the power of effective, strategic employee recognition. Their "Managing with Carrots" has been nominated as the Society for Human Resource Management “Book of the Year.”
“There’s a crisis in business today,” say Elton and Gostick. “The rhetoric we’ve been using for years-about people being ‘our most valuable asset’ has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success.”
Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America’s finest companies create powerful recognition experiences.
As motivation experts, Chester Elton and Adrian Gostick have been quoted in the Wall Street Journal and have been guests on CNN’s Business Unusual, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester Elton is vice president of performance recognition with the O.C. Tanner Recognition Company, the world’s leading employee recognition firm. He has been a featured speaker at the Society for Human Resource Management annual conference, HR Southwest, the National Association for Employee Recognition’s annual conference, Incentive Magazine Forums, New York City Premium, and Incentive Show, and Chicago Motivation Show. He serves as a recognition consultant to several Fortune 100 firms and to Fortune 500 firms such as SAO, Wyeth, T. Rowe Price, Mount Clemens General Hospital, KPMG, and others.
HRPAO Canada Keynote Session 2006 - Adrian Gostick and Chester Elton - 2,100 Attendees - Speaker Rating: Excellent - 98%, Good - 2%
Poor - 0%
"You were simply outstanding. Specifically, your suggestions on low-cost-no-cost appreciation were well-worth stealing - the car wash in particular. Thank you for inspiring us and entertaining us, for making us laugh and for making us sing. We have been talking about how much we thoroughly enjoyed the show, for you are quite a performer -- delivering both steak and sizzle. Thank you forever, on behalf of all who were inspired." Jennifer Granholm, Governor of Michigan