Terry Jones

Profile

Terry Jones founded Travelocity.com — one of the first successful on-line companies. Travelocity.com started as part of a large corporation and grew, despite the corporate politics that often kill new ideas. Terry was able to nurture his idea until the firm was ready to spin off and go public. It then became a NASDAQ-listed, profitable company. Terry revolutionized the way people buy airline tickets and vacations, serving as Travelocity.com's president and CEO from the company's inception until May 2002. While the dot-com craze is over, electronic commerce is still booming and businesses must adapt or be left behind. Terry willingly shares his strategies and extraordinary achievements, illustrating his talks with real-world examples of how leading companies have created powerful new methods of acquiring and serving customers in the on-line world. Urging them to build on their successful “bricks-and-mortar” foundations, Terry recommends companies seek synergies between their established practices and their e-business enterprises. He speaks to multichannel strategies, e-mail marketing, customer relationship management and organizational structure, delivering a clear picture of how to thrive as the market evolves. There are lessons here for any company that wants to nurture new ideas and create internal innovation.

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