Rick Barrera

Profile

For 25 years Rick Barrera has studied Peak Performers and what makes them produce exceptional results. His three books apply these principles to sales and service organizations: Non-Manipulative Selling, Collaborative Selling and The Dollars and Sense of Exceptional Service Delivery. Barrera maintains that peak performance is thwarted by the processes, systems and structures in which people work. Over the years he focused his research on these issues and soon developed a body of work entitled "Fast Forward: Embracing the Challenges of the 21st Century." In his Fast Forward work Rick shows organizations why the mindsets, systems and processes they've used in the past won't win today's never-satisfied customers. So he invented a strategy creation process designed to leapfrog the competition by moving at "Warp Speed". His keynote on the topic is entitled "Warp Speed-Winning and Losing at the Speed of Light". Rick also teaches his clients about creating untold wealth by unleashing the value of Intellectual Capital in his "Leveraging Intellectual Capital" presentation. Rick's newest speech "E Business: The New Economics of Information" was born when The Internet and The Network Economy threatened virtually every incumbent by obliterating the tradeoffs between the "economics of information" and the economics of matter. Rick works with clients like Abbott Labs, AT&T, AutoZone, Caterpillar, IBM, Intel, Merrill Lynch, Tupperware International and Xerox. His ongoing consulting work keeps his material relevant, fresh and grounded in the current realities of the marketplace.

Clients Comments

"Rick did an excellent job as our keynote speaker. We were impressed by his thorough approach of data gathering to customize his presentation to our needs. He was able to address issues that are very relevant and timely to our organization and guests, while being motivational." Van Kampen American Capital, Access Investor Services, Inc.