Joanne Thomas Yaccato

Gender Intelligence Expert

Fee Range: $10,000 to $19,999

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About This Speaker

Style

Very engaging speaker. Plucky, fun. Fabulous.

Books

Profile

Joanne Thomas Yaccato is the president and founder of the Toronto-based consulting firm The Thomas Yaccato Group, known as Corporate Canada's Gender Lens. This company specializes in helping companies create a critically important gender lens that companies need in order to create authentic products, services and business strategies to attract the attention and loyalty of women consumers. Her innovative work with companies like Royal Bank Financial Group, Avon, Imperial Oil, PetroCan, IKEA, The Home Depot, The B.C. Government and Toyota Canada has proven that there is a straight-line connection between getting it right with women and getting it right with everyone else.

Her best-selling books include the newly-released 10th Anniversary Edition of Balancing Act: A Canadian Woman's Financial Success Guide and Raising Your Business: A Canadian Woman's Guide to Entrepreneurship, which was nominated for the prestigious National Business Book Award. Joanne's latest book, The 80% Minority: Reaching the Real World of Women Consumers is the first book in Canada to offer the truth behind women consumers and their relationship with corporate Canada.

Joanne has been nominated for the Governor General's award, and has received two nominations each for the Ernst & Young's Entrepreneur of the Year Award and the YWCA's National Women of Distinction Award.

Clients Comments

"Joanne is truly a leader in her field and an inspiration to many. Her seminars for Royal Bank have provided great insight for our staff and she continues to spark the imaginations in all of us."
- Charles Coffey, Executive Vice President, Royal Bank Financial Group

Joanne Thomas Yaccato offers a unique perspective into the automotive industry and its relationship with women car buyers. Her focus groups provided us with thoughtful insight into this important consumer and her innovative and analytic ability helped us rethink and reframe our point of sale materials away from 'finance and car-speak' into a language women want to hear.'"
- Peter Sinuita, President, Ford Credit Canada

"Joanne is a dynamic speaker who, through her research and humorous style, helped us understand the huge economic power of the women's market. She was very successful in sensitizing our group to gender issues."
- Brian Spain, Vice President, Group Account Director, Padulo Advertising

"This is What I Really Mean... keynote speech was extremely successful and very timely. We have never before had women physicians attend the Ontario Medical Association's Annual Meeting in such numbers. The topic was relevant, the content was educational, and Joanne Thomas Yaccato's presentation style was extremely entertaining."
- Dr. Lesia Wynnychuk, Board Member, Ontario Medical Association

Topics

Balancing Act: A Canadian Woman's Financial Success Guide

"The theme of this keynote," says Joanne, "is to tell women that when it comes to money, become the man you want to marry. Believe me, I've lived the life of a financial reprobate. Having a clue about money is much, much easier...and safer."

This hugely popular and hilarious keynote - based on Joanne's less than stellar early experiences with money management - concentrates on the importance of building a proper financial foundation. Everything from mutual fund investing to budgeting is covered. It has been remarkably successful in attracting huge audiences. If women are already your audience or you want them to be, the Balancing Act keynote is just what you are looking for.

The Sandwich Generation

This topic addresses the overwhelming need to plan financially for both ends of the life cycle.

Reaching the Real World of Women Consumers

Reaching the Real World of Women Consumers offers a compelling synopsis on how to reach Canada's most powerful consumer group - women. It's available in three other versions as well: Reaching the Real World of Women Investors, Reaching the Real World of Women Car Buyers, and Reaching the World of Women Entrepreneurs.

This is What I Really Want

The RBC Royal Bank Financial Group, the Ontario Medical Association and the Ontario Hospital Association are examples of the many groups who have benefited from this innovative speech. It's based on the day-long version of the course of the same name, and offers a revealing look into the different worlds of women and men in the workplace. Filled with Joanne's unique perspective and personal experiences, "This is What I Really Mean...." is an eye-opening favourite at company conferences.