Harry Beckwith

Profile

Harry Beckwith has led major marketing initiatives for 14 Fortune 100 companies, including Target, Wells Fargo, Merck and IBM, work that has won the American Marketing Association's highest award. Harry also is an internationally acclaimed speaker. Over 96% of audience members -- in cities including Bombay, Moscow, New Delhi, Beijing, Warsaw and Stockholm, and for clients including Microsoft, Hewlett-Packard and ABC Television -- have awarded his presentations perfect scores. He has been cited as a marketing expert on topics ranging from the Pentagon and the White House's handling of the invasion of Iraq to the branding of the country of Canada and the future of Fannie Mae. Virtually every media outlet has interviewed Harry about his accomplishments.

Harry's first book, Selling the Invisible, spent an unprecedented 36 consecutive months on the Business Week bestseller list and was recently named one of the top ten business and management books of all time. Total sales have surpassed 600,000 copies in 15 translations, and the book is a required text for many graduate business students. His most recent books, The Invisible Touch and What Clients Love, have already sold over 120,000 copies in the United States and been translated into 14 languages. His reading of the audio version of What Clients Love was named one of the top five business and educational audio books of 2003.

Harry graduated Phi Beta Kappa from Stanford University. He later served as Editor-in-Chief of Oregon Law Review, the school's highest honour. An attorney, Harry left the practice of law in 1980, and four years later was named creative supervisor of Carmichael-Lynch -- the fastest promotion in the history of the firm that Advertising Age has honoured four times as the country's most creative mid-sized agency.

Clients Comments

We expected something extraordinary. It was even better." Stan Barkey, Director, State Farm Insurance