Style
Relaxed, professional and thought-provoking.
Books
Profile
Customers — do they have any idea how much we think about them? Dr. James Barnes, author of seven marketing and customer service books including his latest, Secrets of Customer Relationship Management: It's All About How You Make Them Feel, knows this 2001 best-seller tells it like it is. Forging meaningful relationships with clients is the answer. With 30 years' experience in researching customer satisfaction and loyalty for clients worldwide, James is considered a CRM guru. He has been a member of the business faculty at Memorial University in Newfoundland for more than 30 years, where he teaches undergraduate and MBA courses in services and relationship marketing. In 1997 he received the National Leaders in Management Education Award from The Financial Post. His most requested presentation is “Customers Really Rule! — Why Customer Relationships Should Drive Your Business.”
Clients Comments
Jim Barnes’ perspective on building genuine customer relationships clearly meets the criteria in the Canadian Business Excellence Framework."
National Quality Institute
Topics
- SECRETS OF GENUINE CUSTOMER RELATIONSHIP MANAGEMENT: How Do You Make Them Feel?
- This keynote takes you through the principles that underlie the establishment of solid, genuine customer relationships. It explores relationships from the customer's perspective and identifies the strategies necessary for companies to form profitable long-term relationships with customers.