Cam Marston
Generational Marketing Expert - Leadership, Teamwork, Sales, Management, HR, Customer Loyalty
Style
On the platform Cam's specialty knowledge about generational marketing, plus his entertaining and energetic delivery set him apart from the competition. Terrific!
Books
Profile
Consultant, author, and speaker, Cam Marston, has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications.
Before founding his generational-focused consultancy in 1996, Cam spent several years selling for Nestle Brands Foodservice Company. He has conducted surveys, focus groups, and research for clients, both on their customer and employee bases, and his results have revealed significant generational differences among Matures, Boomers, Xers, and Millennials.
Cam's programs and concepts are the result of more than eight years' extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting, sometimes surprising, and always valuable. Today, Cam gives 150+ presentations annually across the globe. His wide variety of clients range from local associations and nationally-known companies, to medium and small-sized businesses.
Cam’s first book, Motivating the "What's In It For Me" Workforce, was published in October, 2005. He graduated from Tulane University in New Orleans.
Clients Comments
“You were fabulous! Our group loved it! I am so pleased with the presentation. Your knowledge, insight, humor and energy kept everyone’s attention. The content was very relevant to the group. By relaying your personal life experiences, it made you ‘real’ to the attendees and not just a professional speaker.” KFC
“Much has changed over the years, which your presentation brought to the forefront, and provided information that was very eye-opening. You definitely got our team to ‘think outside the box’ when it comes to looking at the workplace in today’s fast changing environment.” Wells Fargo
Topics
- FINDERS KEEPERS?: ATTRACTING AND RETAINING A NEW GENERATION OF EMPLOYEES
- What does it take to attract and keep the best talent in today's work environment? A keen understanding of what motivates each generation, including your own. This presentation helps business leaders make informed personnel decisions - from hiring to rewards to compensation - based on the characteristics that define each generation of workers. One tip - it's not just an HR job. Leaders at every level are now on the hook.
- FOUR GENERATIONS IN THE WORKPLACE: SEARCHING FOR THE COMMON GROUND
- With four different generational biases at play in the workforce, conflict is inevitable. Learn how each generation defines workplace issues such as loyalty, teamwork, sacrifice and time, and begin to understand how they can all work together to achieve business success. An excellent presentation for employees at all levels and of all ages.
- SELLING ACROSS THE GENERATIONS: CAVEAT VENDITOR (SELLER BEWARE)
- Do your salespeople really understand the motivations and buying styles of today's customer? A subtle but growing shift in decision makers means that many salespeople are now selling to customers of a different generation - both older and younger. Knowing how that individual expects to be treated and what they want to know about your product is critical to closing the deal. This presentation provides that required customer insight.