Afterburner Inc.

Profile

Afterburner Inc is a team of elite military professionals that are experts in helping your team pursue Flawless Execution. Using Afterburner’s Flawless Execution methodologies we can help take your team to the next level in performance. The combination of sound organizational development and combat-proven methodologies has made Afterburner Inc one of the fastest growing training and consulting organizations in the country. The Flawless Execution Model is a proven process used by elite military professionals around the world to execute missions when the stakes are high and failure is not an option. Corporate success, like success in combat, depends on execution.

Afterburner’s team of men and women elite former military professionals has a powerful mix of combat experience combined with extensive business skills. Many members are graduates of top business schools and academies. Afterburner uses the combat proven methodologies of elite military professionals working with your team to achieve victory in a rapidly changing business environment. Flawless Execution works! It is dynamic and powerful because it is simple to use, yet the effects are lasting. The results are disciplined, coordinated and predictable. Afterburner has an unwavering focus on improving your team’s ability to execute. Your team can improve execution and stay one step ahead of the competition in just four simple steps.

The Flawless Execution Model:

Plan — The plan starts with an objective that is clear, measurable and achievable and supports your company’s overall strategy.

Brief — You communicate the plan. It is essential that people on the front lines know exactly what is expected of them. Businesses ignore this — often at their peril.

Execute — Even with a solid plan and a good brief, a mission can still fail due to Task Saturation or task overload. Task Saturation is the reality or perception of having too much to do without the time or resources to accomplish it. Even with the resources people still have to manage conflicting priorities. We know that as Task Saturation increases, performance decreases; therefore, at Afterburner we help teams combat Task Saturation by identifying resources and managing priorities.

Debrief — The last step is the Debriefing. After each mission, Fighter Pilots hold a nameless, rankless Debrief. Each person, without fear of reprimand, rehashes what worked, what did not work and why both the good events and the bad events happened. We then take the key lessons learned from the Debrief and apply them to the next plan. Debriefing speeds up learning. It lets us fine tune the processes that ensure success.

Win! — Our goal is to win by aligning your team around a disciplined, scalable process in order to achieve business results.

Afterburner has offices in the United States, Canada, the United Kingdom and Australia. We have performed training events in 38 countries and have had our materials translated into more than 20 languages. With over 300 events per year, the Afterburner team has trained more than 100 of the Fortune 500 companies on the Flawless Execution Model. At Afterburner, "Leading the World's Top Corporations to Flawless Execution" is more than just a slogan—it's the foundation of our company. Afterburner has been on the Inc. 500 list of fastest growing companies twice. The success of our clients has translated to our success as well.

JIM “MURPH” MURPHY

Murph, the Founder and CEO of Afterburner, Inc., has a unique and powerful mix of leadership skills in both the military and business worlds. After graduating from the University of Kentucky, Murph joined the U.S. Air Force where he learned to fly the F-15. He has logged over 1,200 hours as an instructor pilot in the F-15 and has accumulated over 3,200 hours of flight time in other high-performance jet aircraft. As the 116th Fighter Wing's Chief of Training for the Georgia Air National Guard, Murph's job was to keep 42 combat-trained Fighter Pilots ready to deploy worldwide within 72 hours. As a flight leader, he has flown missions to Central America, Asia, Central Europe and the Middle East.

After years in the military, Murph returned to his love of business. Prior to his service in the U.S. Air Force, Murph had a successful career in imaging equipment sales, where he helped increase his company's sales by 500%. Years later, Murph became Director of Sales for a small paint company. Realizing that the concepts of the Flawless ExecutionSM model could be applied to business, he engaged the proven model — "Plan. Brief. Execute. Debrief." — and increased his company's sales from $5 million to $52 million. Realizing that many companies could benefit from these same concepts, Murph started Afterburner in early 1996.

Through his leadership, Afterburner has landed on Inc. Magazine's "Inc. 500 List" twice. Murph has been regularly featured in such publications as The Wall Street Journal, BusinessWeek, Inc. Magazine, Newsweek, Meetings & Conventions Magazine and has appeared on CNN, Fox News, and Bloomberg news to name a few. He has also been named as one of Atlanta's top 50 entrepreneurs by Catalyst Magazine. To date, the Afterburner team of elite military professionals has led over 1 million executives, sales professionals, and business people from every industry through Afterburner's Flawless ExecutionSM Model, and its unique, high-energy programs. Afterburner notable clients include the Who's Who of the Global 1000 list of companies. Murph's groundbreaking book Business Is Combat, is now in its third printing, and his latest book Flawless ExecutionSM was released May 1st, 2005 by Harper Collins publishing. Murph has spoken at the world’s notable business schools to include Harvard, Wharton, Cornell, Emory, and Duke.

Clients Comments

Outstanding! The Afterburners seminars taught us how to better be prepared to deal with real life issues such as task saturation, problem solving, communication and competition. I would recommend your group to any business that is serious about taking their employees to the next level.
Joe Cappelletti,President, ADI